RENEE HARTMANN:
NEXT GENERATION RETAIL

Based in Lisbon, Renee co-authored the book Next Generation Retail in 2023 with Deborah Weinswig. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to changing consumer demands and expectations, and provides retailers and consumer brands with strategies for utilizing technology to innovate for success in today’s challenging global economic environment.

Highly practical in approach, it explores the latest opportunities and pitfalls to avoid in new technology including Web3, livestream shopping, instant commerce, retail media, social commerce and non-fungible tokens (NFTs).

“Next Generation Retail is a must read for anyone interested in the massive $25 Trillion retail industry. From customer experience to media, payments, loyalty, the impact of Web 3.0 and supply chain among others, Authors Deborah Weinswig and Renee Hartmann take an incisive and comprehensive look at the trends impacting the sector, while providing a prescient view of what we can expect to see in this ever more complex industry. Truly a superb read which I highly recommend.”

Philip Guarino, Board of Directors Harvard Alumni Entrepreneurs

About the Co-Author:

Renee Hartmann

Renee brings expertise in global retail and consumer brands with an emphasis on three of the largest consumer markets in the world: the United States, China and Europe.

Her focus includes topics such as driving consumer demand, international expansion, innovating in an uncertain market environment, new revenue streams from livestreaming to Web 3 and retail media and next generation retail initiatives for D2C and retail companies.

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27

Years of Consumer/Retail Experience

Among the thousands of colleagues I have worked with throughout my career, Renee Hartmann stands out among the very best. She is smart, insightful, thorough, quick, charismatic, and I have watched people young and old, junior and senior, as well as many CEOs, gravitate to her.

Next Generation Retail is a treasure trove of insight for anyone wanting to build a retail business while attracting, converting and retaining consumers along the way. This is a must read for anyone operating, or looking to run, a retail business.”

Scott Kronick, Senior Advisor and Former CEO of Ogilvy Public Relations, Asia Pacific
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Visit Kogan Page to order your copy of Next Generation Retail with a 20% discount by using the code AMK20.

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